Export Promotion Manual for Nepalese Missions Abroad - Chapter XII

Chapter XII

TRADE FAIRS/EXHIBITIONS/SHOWS/STORE PROMOTION SERVICES

International trade fairs, exhibitions, shows and store promotion activities are considered the most effective means of market promotion for the products from various countries. Once Nepal's participation in any event is decided, the responsible officers or exporters or the officials of missions should make all efforts to make Nepal's participation purpose oriented and successful.

A check-list of activities to be performed by the officials of a mission in relation to the participation in trade fairs, exhibitions or store promotion activities is presented in Annex-XII. The officials of the mission should follow all the activities in this check-list and assist the exporters or officers coming to participate in the trade fairs or exhibitions organized in the host country/countries.