Export Promotion Manual for Nepalese Missions Abroad - Chapter XV

Chapter XV

The objectives of maintaining relations with the press and the public and with an involvement in publicity activities are given below:

to give correct and reliable information on Nepal's position on various subjects related to export trade or foreign trade with a view to protecting national trade interest,
to build country's reputation about the products and exporters in the potential markets,
to maintain excellent rapport and contacts with the press, television and other public media, and
to get maximum advantages of the facilities available with the public media system to introduce Nepal in foreign countries.

The main tasks of the mission' officials are :

to make press releases with photographs of important news about Nepal's trades and trade promotion events,
to organize press conferences on important events, such as national days, participation in trade fairs, visits of delegations,
to organize photographic displays, handicraft displays, country's documentary shows, and to organize receptions on such occasions and invite the press,
to select appropriate media for different purposes. The media available in different countries are the press, TV, journalists of special magazines, radio, news-makers etc.
to provide appropriate publicity materials pertaining to the particular occasion,
to organize talk programmes, seminars and shows on Nepal and invite interested people and general visitors.